Brands decide on a creator in the time it takes to skim one page. If that page does not exist, or is a screenshot of Studio, the deal goes to someone whose kit made the decision easy. The Sponsor Media Kit Generator produces the whole thing: stats formatted the way brands read them, an audience summary, a pricing calculation grounded in your CPM, performance highlights, fit analysis for the five sponsor categories most relevant to you, and the follow-up email.
This guide covers what brands look for, how the pricing is calculated, and how to use the fit analysis to target the right sponsors.
What brands look for
Average views per video in the last 30–90 days (not subscribers), audience age, gender and country split, engagement rate, and evidence that your audience acts — comments, past sponsor results, click-through on links. The kit leads with these, in that order, on one page. Subscriber count is present but not the headline; brands have learned it means little.
Pricing
The calculation starts from your average views and a niche sponsorship CPM range, adjusts for engagement and audience geography, and produces a rate for a dedicated video, an integration and a Shorts mention. It also shows the AdSense-equivalent so you can see why sponsorship should be priced well above it. Most creators discover their rate is 30–60% higher than they have been charging.
Fit analysis
Five sponsor categories ranked by how well your audience matches their customers — with the reasoning a brand manager would find convincing. Pitch the top two categories first; the fit paragraph goes in the email. The follow-up template is for the polite nudge a week later.
Tips
- Paste exact Studio numbers for the last 90 days; brands will check.
- Include one past result with a number, even a small one ("140 clicks on the affiliate link").
- Regenerate quarterly; a stale kit signals a stale channel.
Common mistakes
- Leading with subscriber count — Brands read views.
- Pricing from AdSense — It undervalues you several-fold.
- One kit for every brand — Swap the fit paragraph per category.
Worked example
Input: "Home espresso; 8k subs; 6,500 avg views; 4.1% engagement; 58% US; past: 140 affiliate clicks on grinder video."
What the report returned: One-page kit. Pricing: dedicated video $350–$550, integration $180–$280, Short $60–$100. Fit: coffee subscriptions (94), grinder/machine brands (91), kitchen scales (78), water filters (72), home-barista courses (66). Follow-up email template.
Frequently asked questions
How much should I charge for a sponsorship?
The kit calculates it from your views, engagement and niche — typically $15–$50 per thousand views for an integration, more for a dedicated video.
Do I need a media kit at 5k subscribers?
Yes, if you have consistent views. Small, engaged channels get deals when the kit makes the case.
What format is the kit?
A structured page you can paste into a PDF or Notion; the sections are ordered for a one-page layout.
Does it help find sponsors?
The fit analysis names categories; the Niche Monetization Map and Brand Safety Checker help you prepare and target.
How is the sponsorship pricing calculated?
From your average views over the last 30–90 days, a niche sponsorship CPM range, and adjustments for engagement rate and audience geography — not a flat per-subscriber rate. It produces separate figures for a dedicated video, an integration, and a Shorts mention, plus the AdSense-equivalent so you can see why sponsorship should be priced above it.
Why does the kit lead with views instead of subscriber count?
Because that's what brands actually check first. Subscriber count is easy to inflate with old or inactive followers; average views over a recent window shows whether people are still watching. The kit orders stats the way a brand manager reads them.
Do I need a different kit for each sponsor?
Use the same base kit, but swap in the fit paragraph for that brand's category — the five-category fit analysis gives you the reasoning to drop straight into the pitch email.