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💬 YouTube Engagement Rate Calculator

Calculate your true YouTube engagement rate — split into like, comment, share and save rate — and see exactly how you rank against channels in your niche, not a generic platform average.

What you get

Your engagement rate split into like, comment, share and save rate, each benchmarked against your specific niche and channel size rather than a flat platform average. See your percentile ranking, the trend across your last 10 videos, and one targeted action per metric — since the weakest component is usually the cheapest one to fix.

Input: Enter your niche and recent video stats to benchmark

Run Engagement Rate Calculator →

How it works

  1. Describe your video — Enter your niche and recent video stats to benchmark
  2. Run the analysis — Click Analyse. The report streams in live, usually within 10 seconds.
  3. Work the action list — Read the headline scores, then fix the top item in the prioritised action list. Re-run to compare.

Guide: how to use Engagement Rate Calculator

Engagement rate is the number brands ask for, sponsors negotiate on, and YouTube reads as a quality signal — yet most creators compute it wrong or compare it against the wrong benchmark. The Engagement Rate Calculator takes your recent video stats and niche and returns like, comment, share and save rates separately, your percentile against channels in the same niche, the trend across your last ten videos, and what to change for each metric.

Read the full guide (5 min) →

Frequently asked questions

Is Engagement Rate Calculator free to use?

Engagement Rate Calculator needs credits. A Starter pack is $5 for 30 runs (valid 90 days) — no subscription. VidCola also has 35 free tools.

What do I need to enter?

Enter your niche and recent video stats to benchmark. The more specific your input, the more specific and useful the report.

What does the report include?

Your engagement rate split into like, comment, share and save rate, each benchmarked against your specific niche and channel size rather than a flat platform average. See your percentile ranking, the trend across your last 10 videos, and one targeted action per metric — since the weakest component is usually the cheapest one to fix.

How is this different from YouTube Studio?

YouTube Studio shows what happened. Engagement Rate Calculator explains why and ends with a prioritised action list so you know exactly what to change first.

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